Most products nowadays come in shipping boxes
that are specifically designed to further promote the product and the company
that created it. Paper wrapping is noted to be the first type of packaging of
products in the early year of 1035. Now in 2018, packaging designs have become
comical or either send a message to the buyer. In an effort to deter smoking a
packaging campaign was designed by Reynolds & Reyner featuring a coffin
like cigarette holder indicating this is what smoking will lead you to, death.
It's Anti-smoking campaign has been very successful. Next, is a company that
has used its packaging to help employees counter theft of their lunch in the
workplace. They feature mold spots on the packaging in their Anti-Theft Lunch
Bags. Then there's the Butter Spoon package that actually solves a problem when
it comes down to using the right utensil to butter your bread. This package
does it for you. Trata OnIce packaging basically shows you what inside before
you purchase. The clear packing is like an open window allowing you to see what
you are getting.
DinoDinoGum uses it packaging to look like a
dinosaur that lifts open its mouth and you can pluck out a piece of gum. This
can be entertaining as well as enjoying the favorable chewing gum. Moving on to
Babee's Honey where the packaging looks like an actual beehive letting you know
your getting it directly from the bees when you buy this honey product. Ice
Cream cup Bobblers let you enjoy this snack and have some fun at the same time
as the head boggles on a printed animal's face. Another cleaver design package
is for your salt and pepper shakers you use in your home. This one actually has
the separate shakers looking like batteries you'd put in one of your home
devices. The design is very slick and realistic. Hanger Tea using their
packaging to have little hangars that hold their tea bags, a ingenious sell of
their product for sure. Juice box gives a great visual of their packaging that
reveals the fruit you are drinking on the box in a clear well crafted design
such as an apple. Next, is a beautiful craftsmanship and time spent into a
Colier's champagne holder that looks like an elegant porcelain egg holding
inside the champagne bottle. AmbroBottle simply has its bottle product encased
inside two large clear round glasses that you can use to pour yourself a drink
on the spot.
It's apparent consumers respond well to great package design. All of these companies have presented genius ideas to sell
their products and send a message if they are running a campaign for a
particular cause. Most of the designs are using common sense and getting down
to the bare bones of what the product is instead of hiding it with packaging
that doens't represent that product at all. Their packaging creates an
emotional response from consumers and gives them a more personal reason to try
them. So if you are in the market looking for a product to by, its always good
to look at the packaging design and see if it clearly reflects what you are
seeking. These product makers give consumers great choices when making
decisions on what to buy in this competitive market of shipping boxes.
